*Note:  This page will be updated once the new CEC Program is announced in 2026.

How should my municipality conduct our campaign?  

NYSERDA’s CEC campaign scoping document(opens in new tab) notes, “The intent is for the local government along with partner organizations and volunteers to initiate and develop partnerships with car dealerships, platform providers, and/or other EV industry partners to offer local residents and businesses a variety of makes and models of electric vehicles. The offer may be promoted through ride and drive events and other outreach efforts.”  

Some municipalities have partnered directly with amenable local car dealerships that sell electric vehicles. Those dealers have provided information about who in their municipality has purchased vehicles to municipalities. Other municipalities have created a tailored list of EV dealerships, EV availability at these dealerships, distance from their municipality to these dealerships, and EV sales contacts in the vicinity of their municipalities. Residents are then asked to report back relevant information to the municipality after purchasing an electric vehicle.  

Municipalities can create a list of nearby dealerships that sell EVS through their own research. Alternatively, communities can find dealers that have signed up to offer the NYSERDA Drive Clean Rebate(opens in new tab) on the participating dealers list.(opens in new tab) The NYSERDA Drive Clean Rebate(opens in new tab) program offers a point-of-sale rebate of up to $2,000 to qualifying residents towards the purchase of a new all-electric or plug-in hybrid EV. 

How can a community market its campaign?  

HVRC has compiled a list of impartial and trusted resources that municipalities can use to promote electric vehicles and EV ownership. These can be used when tabling at a local event, for example, or when promoting the campaign on a municipal website or through social media.  

In addition, the Regional Clean Energy Hub in our Region, Mid-Hudson Energy Choices(opens in new tab), has Energy Advisors(opens in new tab) available to assist with campaigns and outreach to residents about clean energy.  Information about their team can be found here(opens in new tab).  The Hub is a fantastic resource to share with your community, and advisors can help residents access programs to make their homes more comfortable & energy efficient; please do reach out to them.

EV Educational Materials 

• Consumer Reports EVs Save Money(opens in new tab) - Factsheet from Consumer Reports on how EVs save consumers money 
• Drive Electric - Learn the Facts(opens in new tab) - Links to educational pages on the convenience, affordability, technology, sustainability, and “fun” factor of EVs 
• NY League of Conservation Voters - Plug It In, NY! Educational Fact Sheets(opens in new tab)  
  • Range Anxiety & Charging(opens in new tab)  
  • Public Health & Environmental Benefits of EV Adoption(opens in new tab)  
  • Available Funding & Cost(opens in new tab)  
  • EV Models(opens in new tab)  
  • State of EVs in NY(opens in new tab)  
• PlugIn America(opens in new tab) 
  • Shopping Assistant Tool(opens in new tab) – Shows EVs available in your local market 
  • Incentives Tool(opens in new tab) – Shows incentives (tax credits & rebates) available in your location 
  • Events(opens in new tab) – Register your local test drive events with National Drive Electric Week and Drive Electric Earth Day 
• PlugShare(opens in new tab) - Community-based for locating public charging stations

EV Campaign Examples

• “Charge Up Hastings!” EV Community Campaign (opens in new tab) 
• City of Oneonta (Mohawk Valley) - EV Car Show(opens in new tab) 
• Philipstown Test Drive Event with Sustainable Hudson Valley, Sustainable Putnam, & Healey Brothers  

Interested in purchasing a municipal fleet electric vehicle or installing charging stations? Visit the Municipal Vehicles and Charging Stations Resources Page. (opens in new tab)